In Order to Find New Ways for a Company to Develop

question 58

Multiple Choice

In order to find new ways for a company to develop new products, the CEO asked a group of team leaders to imagine that all of the materials they normally use to make their products were no longer available. In doing so, the CEO is

• A) encouraging creativity by defining the problem broadly.
• B) discouraging creativity because the problem is defined too broadly.
• C) encouraging the use of mental sets, thus, encouraging creativity.
• D) imposing constraints or restrictions on thinking to encourage creativity.

Identify the components and scales of established career assessment tools.

Know the initial steps and considerations in conducting a career assessment.

Understand the importance of consistency and accuracy in assessment tools for measuring career interests.

Comprehend the different constructs assessed in career counseling and their relative frequencies of assessment.

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Definitions:

Market-oriented

A business approach that prioritizes the needs and wants of customers in the creation and selling of products or services.

Relational Orientation

An approach in business and marketing that emphasizes building long-term relationships with customers, focusing on customer satisfaction, loyalty, and engagement.

Lifetime Profitability

The total profit expected from a customer over the entire period of their relationship with a company.

Sales-oriented

A business approach that focuses primarily on making sales or transactions, often prioritizing volume over customer relationship or product quality.