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As a technical support rep,Michael is responding to a customer's question sent to him via e-mail.What should Michael's first task be?
Meganational Business
Enterprises operating in multiple countries around the globe, leveraging size and presence to maintain competitive advantage and influence international markets.
Divisional Structure
An organizational layout in which the company is divided into semi-autonomous units or divisions, each responsible for a particular business area or market segment.
Multidomestic Strategy
A strategy used by companies where they tailor their products or services to each country or market in which they operate, accommodating local preferences and conditions.
Product Development
The process of bringing a new product or service to market, from idea generation to commercialization.
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