Chuck Is Part of a Team Identifying Ideas to Cut

question 45

Multiple Choice

Chuck is part of a team identifying ideas to cut expenses.The team has decided to hold a brainstorming session.Which of the following strategies would likely produce the best results?

• A)Discourage wild thinking;all ideas generated should be rational and feasible.
• B)Critique and evaluate each idea as it is presented during the brainstorming session.
• C)Set an established time limit.
• D)To encourage the maximum number of ideas,avoid defining the problem at the beginning of a brainstorming session.

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Definitions:

Consumers

Individuals or groups who purchase goods and services for personal use, playing a key role in the economic system through their demand for products.

Global Segmentation

The process of dividing the world market into distinct subsets of customers who share common needs or characteristics, allowing for targeted marketing strategies.

Targeting

The process of identifying and focusing on specific segments of the market that a company views as potential customers for its products or services.

Positioning

In marketing, positioning refers to the technique by which marketers try to create an image or identity for a product, brand, or company in the perception of the target market.