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Figure 12-1 The chemical group box 1 in the accompanying figure is a:
International Operations
Business activities and engagements that a company conducts beyond its domestic borders, involving trade, manufacturing, or services in foreign countries.
Regiocentric
An approach in international business that involves focusing on and tailoring strategies to specific geographic regions rather than individual countries or the global market.
Ethnocentric
Characterized by or based on the attitude that one's own group is superior to others in culture or nationality.
Polycentric
In the context of international business, polycentric refers to a strategy or approach where a company adapts its products, practices, and policies to fit the local cultures and conditions of the countries in which it operates.
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