Business Interest in Social Networking Sites Is Not Surprising If

question 108

Short Answer

Business interest in social networking sites is not surprising if one considers that 90 percent of ________,also called Generation Y,regularly socialize and chat online.

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Definitions:

Alternative Evaluation

The process consumers undertake to assess the benefits and drawbacks of different options before making a purchase decision.

Problem Recognition

The initial step in the consumer decision process where an individual realizes a difference between their current state and a desired state.

Ideal Situations

Circumstances or conditions perceived as the most favorable or perfect for achieving specific goals or outcomes.

Consumer Purchase Decision

The process that consumers go through in identifying and evaluating options before making a buying choice.