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An inhibitory post-synaptic impulse (IPSP) :
Credible Signal
An action taken by a party to demonstrate its ability or intention in a way that can be trusted or believed by others.
Consistent Message
Communication that is uniform and remains the same across different platforms and over time, enhancing brand recognition and trust.
Perceived Market Value
The value that consumers believe a product or service is worth, which may differ from its actual market price or cost of production.
Perceived Loss
The sensation or assessment of loss experienced by an individual, even in situations where there might not be a tangible or actual loss.
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