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Figure 52-1 The behavioral response tested using the models in the accompanying figure is:
Trade Dress
The visual appearance of a product or its packaging that signifies the source of the product to consumers.
Wal-Mart Stores
An American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores, known for its vast selection of products and low prices.
Samara Brothers
A legal case involving copyright law where the U.S. Supreme Court held that clothing designs could be copyrighted if they were original and distinctive.
Service Marks
Symbols, names, or logos used in commerce to identify and distinguish the services of one provider from those of others.
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