Which of the Following Situations Requires Use of the AIDA

question 23

Multiple Choice

Which of the following situations requires use of the AIDA (indirect) strategy?

• A)An invitation to a local politician to speak at your professional organization's awards banquet
• B)An e-mail message asking for information about membership in a professional organization
• C)A letter requesting a copy of your credit report
• D)All of these choices should use an indirect strategy.

---

Definitions:

Market Price

The present cost at which a service or asset is available for purchase or sale in a specific market.

Face Value

The nominal or original value of a security or financial instrument as stated by the issuer, crucial for calculating interest payments for bonds.

Real Return

The return on an investment after adjusting for inflation, representing the actual purchasing power gained or lost.

Inflation

The speed at which the total price for goods and services escalates, lessening the purchasing force.