The Most Important Information in a Press Release Should Be

question 2

Multiple Choice

The most important information in a press release should be ________.

• A)saved for the last paragraph for dramatic effect
• B)focused totally on selling the writer's company and its products
• C)presented early
• D)highlighted briefly in the middle paragraphs

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Definitions:

Elasticity

A measure of how much the quantity demanded or supplied of a good or service changes in response to a change in its price.

Price of a Resource

The monetary value assigned to a raw material, energy, or other fundamental inputs used in the production of goods and services.

Substitute Inputs

Alternatives that can be used in the production process if the original inputs become too expensive or unavailable.

Consumers

Individuals or groups who use goods and services to satisfy their personal needs and desires.