An Executive Summary Included with a Formal Proposal Is Typically

question 32

Multiple Choice

An executive summary included with a formal proposal is typically ________.

• A)one page long
• B)three to four pages long
• C)five to six pages long
• D)up to 10 percent of the original text

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Definitions:

Customer Retention

The activities and actions companies take to reduce the number of customer defections and to encourage customers to continue using their services or products.

Profitable Marketing Strategy

A plan for marketing products or services that focuses on generating significant profit margins and return on investment.

Cash Cow

A product, service, or business unit that generates significantly more money than it costs to maintain, often providing the funding necessary to support other business activities.

Question Mark

In the context of business, a Question Mark refers to products in the Boston Consulting Group matrix that have low market share in high-growth markets, indicating uncertainty.