Examlex
The budget outlined in a proposal is considered to be an estimate - with the understanding that if your costs increase the budget can be adjusted accordingly.
Price Wars
A competitive situation where retailers or producers continuously lower prices to undercut competitors, often leading to reduced profit margins for all involved.
Oligopolists
Oligopolists are firms or entities that operate in an oligopoly, a market structure characterized by a small number of sellers that have significant control over market prices and conditions.
Sales Growth
The increase in sales over a specific period, indicating the degree to which a company's revenue performance is improving or declining.
Advertising Expenditures
The amount of money spent on promoting products, services, or brands through various media channels to attract customers.
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