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The collapse of communism forced NATO to disband as the EU took charge of European military interests.
Environmental Scanning
is the process of systematically gathering information about the external environment to identify potential threats and opportunities.
Competitive Intelligence
The process of gathering, analyzing, and using information about competitors, market trends, and the business environment to support strategic decision making.
Product Positioning
The process of market positioning of a product, including strategies to present a product in the best possible light to different target markets.
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