Examlex
Identify the following terms:
Alvin Toffler's Third Wave
Annual Marketing Plans
A comprehensive plan that outlines the marketing strategies, tactics, and resources needed to achieve marketing goals within a year.
BCG Models
refer to the Boston Consulting Group's matrix that categorizes a company's products or services according to their market growth rate and market share.
Implementation Phase
The stage in a project where strategies, plans, or designs are put into action to achieve the desired outcome, often following planning and design stages.
Strategic Marketing Process
A systematic approach to planning and executing marketing strategies that align with a business’s overall objectives and target market needs.
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