Identify the Following Terms

question 19

Short Answer

Identify the following terms:
Yuan Shikai

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Definitions:

Retailer-sponsored Cooperatives

Organizations owned and operated by a group of retailers aimed at improving purchasing power and marketing capabilities through collective efforts.

Franchising

A business model that allows an individual or group to operate a business using the branding and business structure of an established company.

Contractual Vertical Marketing System

A system in which independent firms at different levels of the distribution chain work together through contractual agreements to achieve greater economies of scale and reach a greater market effectiveness than they could achieve alone.

Horizontal Marketing System

A collaboration strategy where companies at the same level of the value chain join forces to exploit a marketing opportunity.