In a Single-Product Diversification Strategy

question 37

Multiple Choice

 In a single-product diversification strategy

• A) a firm attempts to develop core competencies in a specific market.
• B) a firm owns numerous businesses that are linked in some manner.
• C) a firm manages several businesses with no reasonable connection.
• D) a firm's main focus is on establishing customer recognition and loyalty.

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Definitions:

Chiaroscuro

An artistic technique that uses strong contrasts between light and dark to create the illusion of volume in two-dimensional art.

Tokugawa Rulers

A dynasty of shoguns that ruled a unified Japan from 1603 to 1868, known for establishing a period of peace and isolation from foreign influences.

Dutch Traders

Individuals from the Netherlands engaged in trade during the 16th to 18th centuries, significantly impacting global commerce, especially in spices and tulips.

Christianity

A monotheistic religion based on the life and teachings of Jesus Christ, emphasizing the role of Jesus as savior and the importance of love and forgiveness.