Which of the Following Is a Reason Why Managers Pursue

question 15

Multiple Choice

Which of the following is a reason why managers pursue diversification strategies?

• A) Increasing customer loyalty
• B) The potential for gaining knowledge
• C) The potential for personal gain
• D) Improving employee commitment

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Definitions:

Ethnic Market

Ethnic Market refers to a market segment composed of individuals sharing a common cultural or racial background, often targeted with tailored products or marketing messages.

High-Context Culture

A communication style in societies where people have close connections over a long period and tend to infer meanings beyond the spoken word.

Visible Minorities

Individuals who are non-Caucasian in race or non-white in color and are a minority in a particular social or cultural context.

Subcultural Groups

Groups that exhibit cultural patterns that set them apart from the broader society, often having their own distinct values, norms, and lifestyle preferences.