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In vertical integration, forward integration occurs when a firm
Unhappy Customers
Individuals who are dissatisfied with a product or service, often leading to complaints or loss of business.
Bill Gates
Co-founder of Microsoft Corporation, an influential technology magnate, philanthropist, and one of the world's wealthiest individuals.
Customer Relationship Management
A strategic approach that manages a company's interactions with current and prospective customers, typically involving the use of technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.
Lasting Relationships
Connections or associations between individuals or entities that are durable and persist over a long period.
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