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In Vertical Integration, Forward Integration Occurs When a Firm

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 In vertical integration, forward integration occurs when a firm


Definitions:

Unhappy Customers

Individuals who are dissatisfied with a product or service, often leading to complaints or loss of business.

Bill Gates

Co-founder of Microsoft Corporation, an influential technology magnate, philanthropist, and one of the world's wealthiest individuals.

Customer Relationship Management

A strategic approach that manages a company's interactions with current and prospective customers, typically involving the use of technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

Lasting Relationships

Connections or associations between individuals or entities that are durable and persist over a long period.

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