The Factor That Differentiates Outcomes from Drivers in Business Is

question 29

Multiple Choice

The factor that differentiates outcomes from drivers in business is that:

• A) outcomes can be efficiently measured without drivers.
• B) outcomes are generic measurements commonly used.
• C) outcomes are key areas to predict future success.
• D) outcomes are more unique to company strategy.

---

Definitions:

Marketing Strategy

The overall game plan of a company for reaching prospective consumers and turning them into customers of the products or services the business provides.

Financial Ratio

A quantitative measure that compares two financial variables from a company's financial statements, often used to assess its financial health.

Marketers

Professionals or organizations involved in the activities and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Activity Ratio

A financial metric used to measure a company's ability to convert different accounts within its balance sheets into cash or sales.