Application of Skills Directions: Read the Following Excerpt from a College Textbook and College

question 4

Multiple Choice

Application of Skills
Directions: Read the following excerpt from a college textbook and answer the questions that follow.
¹ Because of its ability to deliver information quickly and directly, the Internet offers many benefits for public relations companies. Public relations people, in fact, often are very much involved in creating and modifying Web sites for their clients-creating a public face. News releases, product announcements and company profiles can be made available online, to be captured on demand by the press, stockholders and anyone else who is interested.
²The Internet also brings hazards. Disgruntled customers, pranksters and competitors can create their own sites to immediately challenge and even undermine a client's site. To counter these negative messages, many businesses and organizations hire public relations firms to continuously monitor the Internet and alert their clients when negative information appears so the client can decide the best way to counter the information.
-adapted from Biagi, Media/Impact: An Introduction to Mass Media ,  pp. 240, 242
Which of the following describes the organizational pattern of the two paragraphs?

• A) Listing
• B) Persuading
• C) Defining
• D) Contrasting

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Definitions:

Present Value

The worth at present of a future money amount or cash flow sequences, evaluated using a certain rate of return.

Future Value

The future value of an asset or cash that, on a specific future date, is equal in worth to a given amount today.

Cash Flow

The total financial movement entering and exiting a business, substantially affecting its operational liquidity.

Present Value

The current value of a future amount of money or a series of future payments, discounted at a specific rate.