Directions: Apply the Knowledge You Have Gained from Chapter 3

question 16

Multiple Choice

Directions: Apply the knowledge you have gained from Chapter 3 to select the best answer to the questions about the following bar graph.

What beverage do both groups drink in equal amounts?​

• A)Tap water
• B)Bottled water
• C)Soda
• D)Energy drinks

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Definitions:

Behavioral

Pertaining to the actions or reactions of persons or objects under certain conditions, often studied in psychology and behavioral sciences.

Psychographic

Relating to the study and classification of people according to their attitudes, aspirations, and other psychological criteria, often used in market research.

Demographic

Statistical data relating to the population and particular groups within it, often used in market analysis to segment audiences.

Lifestyle

A person’s typical way of life as expressed by his or her activities, interests, and opinions.