Application of Skills Directions: Apply the Knowledge You Have Gained from Chapter 3

question 20

Multiple Choice

Application of Skills
Directions: Apply the knowledge you have gained from Chapter 3 to select the best answer to the questions about the following paragraph.
Technological developments in the 20 th  century changed the role of newspapers in the way news is delivered. From 1690 until the introduction of radio in 1920, newspapers were the only mass news medium available, attempting to deliver news and information as soon as it happened. Today's large urban newspapers, such as the  Los Angeles Times , rely on satellite-fed information, and these papers often run to 500 pages on Sunday.
-adapted from Biagi, Media/Impact: An Introduction to Mass Media , p. 50.
What is the main idea that the author is trying to convey?

• A)Urban newspapers are more accurate than rural newspapers.
• B)Newspapers dropped in popularity when the radio was introduced.
• C)Technology has changed the function of newspapers in society.
• D)Newspapers are longer than they used to be.

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Definitions:

Prospective Overhead Rate

An estimated rate used to allocate overhead costs to products or services based on future expected activities and expenditures.

Fixed Overhead

Fixed costs that do not fluctuate with the level of production or sales, such as rent, salaries, and insurance, required to run a business's operations.

Production Targets

Specific goals set for the quantity of products to be produced within a given time frame.

Cost Behavior

The way in which a cost changes in relation to variation in an activity level or volume.