Directions: Use Your Knowledge of the Reading-Writing Process to Answer

question 20

Multiple Choice

Directions: Use your knowledge of the reading-writing process to answer the following questions . An effective argument​

• A) ​may include several logical fallacies.
• B) ​offers information without giving an opinion.
• C) ​reveals personal thoughts and feelings.
• D) ​develops a logical claim and supports it with reliable evidence.

Understand the role and importance of ethical standards in organizational decision-making.

Identify the legal consequences of unethical communication in media.

Recognize the critiques and limitations of different ethical theories and codes in public relations.

Comprehend the fundamental principles protected by the U.S. Constitution relevant to freedom of speech and press.

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Definitions:

Operating Leverage

A measure of how revenue growth translates into growth in operating income, determined by the company's fixed versus variable costs.

Financial Break-Even

The point at which total revenues are equal to total operational and financial costs, indicating a project or company is not losing money but not making profit either.

Required Return

The minimum expected return an investor seeks on an investment, considering the risk associated with it.

Contribution Margin

The amount by which sales revenue exceeds variable costs, indicating how much revenue is contributing to fixed costs and profit.