Use Your Clients' First Names to Help Them Feel Comfortable

question 156

True/False

Use your clients' first names to help them feel comfortable.

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Definitions:

Mass Customization

Mass customization is a manufacturing and marketing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.

Self-Service

A business model or service design that allows customers to perform services for themselves without direct assistance from employees.

Mass Service

A type of service operation characterized by serving a large number of customers with standardized services, often with little to no customization.

Service Factory

A business model that combines production and service provision, focusing on delivering manufactured goods along with value-added services.