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Retailer
A business entity that sells goods or commodities directly to consumers, typically in small quantities.
Intermediary
An entity or individual that acts as a middleman between two parties in a transaction, usually within the supply chain for goods and services.
Marketing Channel
Pathways or routes through which goods and services flow from the producer to the consumer.
Producer
A Producer is an individual or organization that creates goods or services, often selling them to consumers or intermediary buyers.
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