Examlex
Mediation
Franchise Partnership
A business arrangement where a franchisee partners up with a franchisor to open and operate a location of an established brand.
Area Of Dominant Influence (ADI)
A geographical area where the population can receive the same (or similar) television and radio station offerings, indicating a dominant media market region.
Franchising
A method of doing business wherein a franchisor licenses trademarks and tried and proven methods of doing business to a franchisee in exchange for a recurring payment, and often a percentage of the gross sales or profits.
Demographic Profile
A statistical representation of the characteristics of a population, including age, gender, income, and education.
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