Examlex
Transmission fluid filters, although different in appearance and composition, have the same function.
Channels
The pathways or routes through which goods and services flow from the producer to the consumer, including physical distribution and marketing channels.
Pricing
The process of determining the value at which a product or service will be sold to consumers.
Marketing Mix
Refers to the set of actions, or tactics, a company uses to promote its brand or product in the market, traditionally encompassed by the four Ps: Product, Price, Place, and Promotion.
Commoditized Markets
Markets where the products available from different suppliers are so similar that they are interchangeable and competition is primarily based on price.
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