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Data Analytics, Inc

question 47

Essay

Data Analytics, Inc., and eProducts Corporation market competing software products. Data Analytics launches an advertising campaign claiming that eProducts, instead of testing software before it is marketed, has customers "test" the software by using it. eProducts knows this is not true but begins to lose sales to Data Analytics. On what ground could eProducts sue Data Analytics for injury to eProducts' reputation?​


Definitions:

Phobia

Intense, irrational aversion or dread towards a particular object or situation.

Irrational Fear

An excessive and unreasonable fear response to a specific object, situation, or activity.

Object

In general terms, refers to any tangible or intangible entity; in psychology, it can also refer to a target of attention, thought, or affection.

Phobics

Refers to individuals who suffer from phobias, extreme or irrational fears of specific situations, objects, or activities.

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