Jim Johnson Forms a Dog Walking Business and Advertises His

question 18

Multiple Choice

Jim Johnson forms a dog walking business and advertises his services using a canine character called "Super Dawg." The advertisements featuring "Super Dawg" feature Johnson's name, address, and phone number for customers to contact. "Super Dawg" is most likely protectable as a

• A) trademark.
• B) copyright.
• C) service mark.
• D) commercial mark.

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Definitions:

Controllable Margin

The portion of income that can be directly controlled or influenced by managerial decisions, excluding fixed costs.

Operating Assets

Assets used by a company in its day-to-day operations to generate income, including cash, inventory, buildings, and equipment.

Return on Investment

A measure used to evaluate the efficiency of an investment, calculated by dividing the profit earned on an investment by the cost of that investment.

Controllable Margin

The portion of profit or margin that can be directly influenced by management decisions and actions.