Jim Johnson Forms a Dog Walking Business and Advertises His

question 18

Multiple Choice

Jim Johnson forms a dog walking business and advertises his services using a canine character called "Super Dawg." The advertisements featuring "Super Dawg" feature Johnson's name, address, and phone number for customers to contact. "Super Dawg" is most likely protectable as a

• A) trademark.
• B) copyright.
• C) service mark.
• D) commercial mark.

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Definitions:

Passive Audience

Individuals who consume media content without actively engaging or questioning the information presented to them.

Mass Media

Diverse media technologies that reach a large audience via mass communication, such as newspapers, television, and the Internet.

Face-To-Face Interaction

Direct communication between two or more individuals who are physically present with each other.

Stuart Hall

A British cultural theorist and sociologist known for his pioneering work in cultural studies and his contributions to the understanding of culture, identity, race, and media studies.