Examlex
The attempt to influence a public official with money or other items or services of value to act in a way that serves a private interest is not a crime.
Customer Value
The valuation of a product or service by a consumer against its alternatives.
Strategic Marketing Process
A deliberate approach aimed at creating and implementing effective marketing strategies that align with a company’s overall goals and drive competitive advantage.
Visionary Organization
An organization characterized by its forward-thinking approach and strategic planning to innovate and shape its future industry or sector.
Marketing Environment
Consists of the internal and external factors that affect a company's marketing strategies, including economic, technological, sociocultural, and regulatory forces.
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