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Soft Chair Company contracts to deliver one hundred chairs to Stuffy Furnishings Store on May 1. Soft tells Stuffy on April 15 that delivery will be delayed until June 1. Stuffy
Long-run Profit
The amount of financial gain achieved over a longer period, taking into account all fixed and variable costs.
Market Demand Curve
Curve relating the quantity of a good that all consumers in a market will buy to its price.
Demand Curve
A graphical representation showing the relationship between the price of a good and the quantity of the good that consumers are willing to purchase at various prices.
Incumbent Firm
An established company that holds a dominant position in a particular market or industry.
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