Blake, a Salesperson for Custom Equipment Inc

question 58

Multiple Choice

Blake, a salesperson for Custom Equipment Inc. shows Dylan, a buyer for Furniture Inc., display items in Custom's showroom, stating that any purchased equipment will match the display. This statement is

• A) an express warranty.
• B) an implied warranty.
• C) none of the choices.
• D) puffery.

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Definitions:

Operating Leverage

A measure of how sensitive a company's operating income is to a change in revenues, reflecting the ratio of fixed costs to variable costs.

Advertising Budget

The amount of money allocated towards advertising products or services to enhance sales and market presence.

Selling Price

The amount a seller charges for a product or service, paid by the buyer.

Marketing Manager

A professional responsible for developing strategies to promote a product, service, or brand to increase sales.