Marketmaster Inc

question 48

Multiple Choice

Marketmaster Inc. includes in its advertising accurate pictures of the product, statements about the product that are technically true but leave out some important information, vague generalities, and puffery about its products. The firm may be subject to sanctions for

• A) the partially true statements.
• B) the vague generalities.
• C) the puffery.
• D) the pictures.

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Definitions:

Trademark Office

is a governmental body responsible for registering and enforcing trademark rights to protect brands and logos.

Unauthorized Use

Unauthorized use occurs when someone uses property, information, or resources without permission from the rightful owner or authority.

Trademark Infringement

The unauthorized use of a trademark, which creates confusion about the origin, sponsorship, or approval of goods or services.

Trademark Owner

The individual or entity that legally holds the rights to a trademark, which protects branding elements like logos and names.