Home Products, Inc

question 47

Multiple Choice

Home Products, Inc., in its advertisements, makes false claims about its own products and about the products of its competitors. The firm may be subject to sanctions for the false claims about

• A) its products only.
• B) its competitors' products only.
• C) its products and its competitors' products.
• D) neither its products nor its competitors' products .

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Definitions:

Value-Expressive Function

The role of beliefs, purchases, or behaviors in expressing an individual's values, self-concept, and social identity.

Utilitarian Function

A concept in psychology suggesting that attitudes serve a practical function for individuals, helping them to avoid pain or achieve pleasurable outcomes.

Ego-Defensive Function

A psychological mechanism in which individuals protect their self-esteem or ego from being threatened by unpleasant realities or by rationalizing their failures.

Value-Expressive Function

The role or purpose of attitudes or behaviors in expressing an individual's values, beliefs, and self-concept, often influencing consumer choices and affiliations.