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The credit department of Mega-Mart often calls Nora at work about an overdue bill. Nora's employer objects, but the credit department continues to call her at work. This violates
Social Impact Theory
A theory which suggests that the amount of influence a person experiences in group settings varies based on the strength, immediacy, and number of people in the group.
Moscovici's Experiments
Psychological experiments conducted by Serge Moscovici that focused on social influence, specifically how a consistent minority influences the opinions of a larger group.
Line-Lengths
A measurement or dimension of length for lines, which can be used in psychophysical research to examine perception and judgments.
Millennial Generation
A demographic cohort following Generation X, typically considered to be born between the early 1980s and mid-to-late 1990s.
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