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Ford is the sole proprietor of Go, an app service. As a sole proprietor, on the business's profits, Ford pays
Mean Squared Error
A measure of the average squared difference between the estimated values and the actual value.
Forecast Error
The difference between actual demand and forecasted demand, indicating the accuracy of demand projections.
Holt's Model
A forecasting technique that extends exponential smoothing to capture trends in the data.
Alpha
In investing, alpha is a measure of performance on a risk-adjusted basis, comparing an investment's excess returns to the market's returns.
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