Explain the Factors, Since the Late 1960s, That Led to a Public

question 56

Essay

Explain the factors, since the late 1960s, that led to a public outcry for business to be more socially responsible.

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Definitions:

Coolhunting

The process of identifying and analyzing new trends, styles, and cultural shifts, often used in marketing and product development to stay ahead of consumer tastes.

Across Media

Refers to the elements that exist or operate in different types of media platforms or across various media channels.

Strategic Gains

Benefits or advantages achieved through the implementation of strategic planning and actions in a business context.

Product Life Cycle

The sequence of stages that a product goes through from introduction, growth, maturity, to decline, which affects the marketing strategy and the marketing mix.