Schema Theory Refers to How a Reader's Background Knowledge Shapes

question 18

True/False

Schema theory refers to how a reader's background knowledge shapes meaning-making with texts.

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Definitions:

Surrogate Consumer

An individual who is hired or appointed to make purchase decisions on behalf of another person, often due to the original consumer's lack of time or expertise.

Opinion Leader

An individual who has a significant influence over the attitudes, opinions, or behaviors of others within a specific group or community.

Influencer Marketing Model

A strategy in marketing that focuses on using key leaders or influencers to drive a brand’s message to the larger market.

Online Presence

The visibility and availability of a brand or individual on the internet through websites, social media, and other online platforms.