Eriq Is Going to the "Grand Opening" of a Local

question 74

Multiple Choice

Eriq is going to the "Grand Opening" of a local sporting goods store because free food, giveaways, and a raffle for a grand prize of a $500 gift card have been advertised as part of the event. Eriq is motivated by _____ rewards.

• A) top-down
• B) bottom-up
• C) extrinsic
• D) intrinsic

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Definitions:

Communal Brand Model

A branding approach that focuses on creating a shared identity and community among a brand's consumers.

Linking Value

Refers to the perceived benefit or worth that connects a consumer with a product, service, or brand, enhancing its value beyond its intrinsic properties.

Use Value

The utility or practical benefit derived from the consumption or use of a good or service.

Luxury Brands

Brands that are characterized by their high quality, exclusivity, and association with prestige and sophistication.