Capuchin Monkeys Refuse to Exchange Pebbles for a Slice of Cucumber

question 41

Multiple Choice

Capuchin monkeys refuse to exchange pebbles for a slice of cucumber after seeing another monkey receive a more highly valued grape for its pebble (Brosnan & De Waal,2003) .This suggests that nonhuman primates have a ____.

• A)sense of competition
• B)preference for free riding
• C)sense of fair play
• D)preference for retaliation

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Definitions:

Media Buy

The process of purchasing advertising space or time in various media outlets to reach a specific audience.

Enforcement Agency

is a government or authoritative body responsible for ensuring compliance with laws, regulations, and standards.

Mass Media

The various mediums through which large-scale communication is delivered to the public, including television, radio, newspapers, and the internet.

Value-Based Posttesting

A method of evaluation that assesses the effectiveness of marketing communications or advertising based on the values and outcomes they deliver to the audience.