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Discuss the Factors Associated with Using a Positive or Negative

question 13

Essay

Discuss the factors associated with using a positive or negative emotional appeal to influence people using the peripheral route to persuasion.


Definitions:

Constitution of the United States

The supreme law of the United States, comprising seven articles that delineate the national frame of government.

New Jersey Plan

The New Jersey Plan was a proposal at the Constitutional Convention of 1787, advocating for a single legislative house with equal representation for each state.

One-House Congress

A legislative body with a single chamber or house, as opposed to bicameral systems with two houses.

Veto Power

The constitutional right to reject a decision or proposal made by a law-making body.

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