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A widely applied test for causation in fact is the "but for" rule.
Sale Price
The ultimate selling price of a product, once all discounts or promotional offers have been taken into account.
Gross Profit
The difference between the selling price and the unit cost of an item of merchandise. (Also called markup.)
Markdown
The reduction of a product's selling price, often to clear inventory or promote sales.
Mark-up
An enhancement to the price at which goods are bought to include expenses and profit.
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