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Alice makes a material misrepresentation of fact to Betty, and based upon the misrepresentation, Betty enters into a contract. Betty now realizes she was deceived and wants to get out of the contract. This contract is voidable at Betty's option.
Lateral Differentiation
The way in which an organization segregates its operations and responsibilities across the same hierarchical level.
Standardization
The process of implementing and developing technical standards to ensure consistency and compatibility within products, services, or processes.
Formalization
The degree to which the organization has official rules, regulations, and procedures.
Differentiation
The process of distinguishing a product or service from others to make it more attractive to a particular target market.
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