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Discuss how parties show mutual assent and what standard is used to determine agreement.
Global Product Strategy
A business approach that involves designing, developing, and marketing products with the global market in mind rather than focusing on individual countries.
Firm's Opportunities
Potential advantageous situations that a business can exploit to increase its value or market position.
Franchise Agreement
A legal contract between a franchisor and a franchisee, detailing the terms under which the franchisee operates a segment of the franchisor's business.
Independent Firms
Businesses that operate autonomously, not owned by or affiliated with larger corporations, often characterized by unique cultures and personalized services.
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