Examlex
Disaffirmance must be express; it may not be implied.
Decision-Making Process
The cognitive process leading to the selection of a course of action among several alternative scenarios.
Black Box
A system or object which can be viewed in terms of its inputs and outputs without any knowledge of its internal workings.
Cognitive Dissonance
The conflict (i.e., remorse) that buyers feel after making a major purchase.
Marketing Research
The process of gathering, analyzing, and interpreting information about a market, and about the past, present, and potential customers for the product or service.
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