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Beachhead Strategy
A strategy in which a company focuses efforts and resources on capturing and dominating a small market segment before expanding to larger markets.
Launch Market
Refers to the specific market or audience a company targets when releasing a new product or service.
Bottom-Up Analysis
A strategy used in analysis that starts with specific details and moves towards the bigger picture, often used in financial planning and investment strategy.
Top-Down Analysis
An approach that starts with the broader, general aspects of a system and works towards more detailed parts.
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