Examlex
Sustainable development refers to development that meets the needs of the current generation, but at the risk of compromising the needs of future generations.
UNICEF
The United Nations Children's Fund, an international organization that provides humanitarian and developmental assistance to children and mothers in developing countries.
Pampers 1 Pack = 1 Vaccine
A cause-related marketing campaign where the purchase of one pack of Pampers diapers contributes to funding one life-saving vaccine.
Philanthropic Marketing
A strategy that involves companies engaging in or supporting charitable activities, to enhance their brand image and build a strong relationship with their consumers.
Corporate Altruism
The practice of companies undertaking actions and policies that are beneficial to society as a whole, beyond their direct financial interests.
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