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When multiple wave trains meet in the ocean, constructive interference can occur, resulting in .
Positive Word of Mouth
The spread of favorable information and recommendations about a product, service, or brand through conversations among consumers.
Empowerment Gap
The difference between what customers expect in terms of control and influence over a service, and what they perceive they actually receive.
Important Customer
A customer considered valuable to a business due to factors like frequent purchases, high order value, or strategic significance, warranting special attention or service.
Product vs. Service
A comparison between tangible items (products) and intangible activities (services) offered in the market.
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