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Groundwater in karst systems is very well protected from pollution.
Media Fragmentation
The process through which the number of media sources increases and the audience divides across them, making it harder to reach a large, unified audience.
Mass Audience
A large, broad group of people to whom media content, advertising, or marketing campaigns are directed.
Customer Satisfaction
A measurement of how products and services supplied by a company meet or surpass customer expectation.
Brand Loyal
The tendency of consumers to continuously purchase one brand's products over the competition.
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