Prior to the Creation of Scientific Polling in the 1930s

question 68

Multiple Choice

Prior to the creation of scientific polling in the 1930s, politicians relied on _________ to garner information about the general mood of the nation.

• A) elite opinions
• B) straw polls
• C) the Internet
• D) push polls
• E) exit polls

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Definitions:

Implicit Memory

Memory that influences thoughts and behaviors without conscious awareness, including skills and procedures learned through experience.

Serial Position Effect

The tendency to recall the items at the beginning and end of a list more readily than those in the middle.

Recency Effect

The tendency to remember the most recently presented information better than information presented earlier.

Primacy Effect

A cognitive bias that results in a person remembering information presented at the beginning of a list better than information in the middle or end.